Update: 20.12.2022
Last week: 49 week 2022 (05.12.2022 - 11.12.2022)
Last full month: November 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 524 | -10.8% | 46.0% | 1.1 | 660 548 | -13.4% | 76.3% | 0.1 | -12.8% |
| MoM | 6 847 | -6.1% | 46.5% | -3.3 | 3 112 742 | -7.1% | 77.1% | -2.6 | 0.5% |
| YTD | 101 813 | -9.5% | 52.8% | -3.5 | 47 709 250 | 10.0% | 81.4% | 0.8 | -3.5% |
| MAT | 106 949 | -11.9% | 52.4% | -4.3 | 49 929 752 | 7.7% | 81.1% | 0.4 | -4.7% |
| KAPSIKAM | |||||||||
| WoW | 23 792 | -1.8% | 3.5% | -0.1 | 9 160 718 | -3.1% | 3.5% | 0 | -0.2% |
| MoM | 95 859 | 5.7% | 3.3% | 0.3 | 37 526 025 | 6.3% | 3.3% | 0.3 | -4.6% |
| YTD | 980 336 | -1.3% | 2.7% | 0.1 | 400 746 171 | -2.2% | 2.8% | -0.2 | -3.9% |
| MAT | 1 052 089 | -3.2% | 2.7% | 0.1 | 429 990 983 | -4.1% | 2.9% | -0.2 | -5.8% |
| MILDRONATE | |||||||||
| WoW | 64 198 | -0.1% | 15.1% | -0.3 | 43 755 830 | 0.3% | 15.0% | -0.1 | 0.4% |
| MoM | 281 605 | -5.1% | 16.1% | 0.2 | 191 073 112 | -2.3% | 15.8% | 0.1 | -3.6% |
| YTD | 4 221 227 | -6.7% | 13.1% | -0.8 | 2 579 662 208 | 41.1% | 13.8% | 2.3 | -1.1% |
| MAT | 4 492 685 | -7.6% | 13.2% | -0.7 | 2 685 416 666 | 36.4% | 13.7% | 2.2 | -2.9% |
| SULFARGIN | |||||||||
| WoW | 1 986 | -1.7% | 0.6% | 0 | 1 112 555 | -1.1% | 0.9% | 0 | 1.3% |
| MoM | 8 526 | -11.7% | 0.6% | 0 | 4 826 888 | -11.2% | 1.0% | -0.1 | -6.2% |
| YTD | 137 145 | -9.6% | 0.8% | 0 | 71 508 949 | -3.1% | 1.1% | 0 | -8.5% |
| MAT | 149 595 | -8.5% | 0.8% | 0 | 77 498 589 | -2.2% | 1.2% | 0 | -10.1% |
| VIPROSAL | |||||||||
| WoW | 17 066 | 0.8% | 2.4% | 0 | 6 353 041 | -0.6% | 2.3% | 0.1 | -0.4% |
| MoM | 81 301 | 7.1% | 2.7% | 0.3 | 30 767 547 | 6.1% | 2.6% | 0.2 | -4.0% |
| YTD | 1 088 799 | -5.5% | 2.8% | 0 | 437 778 124 | 0.7% | 2.9% | -0.1 | -4.2% |
| MAT | 1 180 256 | -5.0% | 2.9% | 0 | 474 382 272 | 1.0% | 3.0% | -0.1 | -6.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 101 813 | -9.5% | 52.8% | -3.5 | 47 709 250 | 10.0% | 81.4% | 0.8 | -3.5% |
| KAPSIKAM | 980 336 | -1.3% | 2.7% | 0.1 | 400 746 171 | -2.2% | 2.8% | -0.2 | -3.9% |
| MILDRONATE | 4 221 227 | -6.7% | 13.1% | -0.8 | 2 579 662 208 | 41.1% | 13.8% | 2.3 | -1.1% |
| SULFARGIN | 137 145 | -9.6% | 0.8% | 0 | 71 508 949 | -3.1% | 1.1% | 0 | -8.5% |
| VIPROSAL | 1 088 799 | -5.5% | 2.8% | 0 | 437 778 124 | 0.7% | 2.9% | -0.1 | -4.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 106 949 | -11.9% | 52.4% | -4.3 | 49 929 752 | 7.7% | 81.1% | 0.4 | -4.7% |
| KAPSIKAM | 1 052 089 | -3.2% | 2.7% | 0.1 | 429 990 983 | -4.1% | 2.9% | -0.2 | -5.8% |
| MILDRONATE | 4 492 685 | -7.6% | 13.2% | -0.7 | 2 685 416 666 | 36.4% | 13.7% | 2.2 | -2.9% |
| SULFARGIN | 149 595 | -8.5% | 0.8% | 0 | 77 498 589 | -2.2% | 1.2% | 0 | -10.1% |
| VIPROSAL | 1 180 256 | -5.0% | 2.9% | 0 | 474 382 272 | 1.0% | 3.0% | -0.1 | -6.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 524 | -10.8% | 46.0% | 1.1 | 660 548 | -13.4% | 76.3% | 0.1 | -12.8% |
| KAPSIKAM | 23 792 | -1.8% | 3.5% | -0.1 | 9 160 718 | -3.1% | 3.5% | 0 | -0.2% |
| MILDRONATE | 64 198 | -0.1% | 15.1% | -0.3 | 43 755 830 | 0.3% | 15.0% | -0.1 | 0.4% |
| SULFARGIN | 1 986 | -1.7% | 0.6% | 0 | 1 112 555 | -1.1% | 0.9% | 0 | 1.3% |
| VIPROSAL | 17 066 | 0.8% | 2.4% | 0 | 6 353 041 | -0.6% | 2.3% | 0.1 | -0.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 6 847 | -6.1% | 46.5% | -3.3 | 3 112 742 | -7.1% | 77.1% | -2.6 | 0.5% |
| KAPSIKAM | 95 859 | 5.7% | 3.3% | 0.3 | 37 526 025 | 6.3% | 3.3% | 0.3 | -4.6% |
| MILDRONATE | 281 605 | -5.1% | 16.1% | 0.2 | 191 073 112 | -2.3% | 15.8% | 0.1 | -3.6% |
| SULFARGIN | 8 526 | -11.7% | 0.6% | 0 | 4 826 888 | -11.2% | 1.0% | -0.1 | -6.2% |
| VIPROSAL | 81 301 | 7.1% | 2.7% | 0.3 | 30 767 547 | 6.1% | 2.6% | 0.2 | -4.0% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs